Challenges to Satisfy Customers

CHALLENGES TO SATISFY CUSTOMERS IN LIGHT OF THEIR DIVERSIFIED NEEDS, VALUE AND CULTURES IN DEVELOPING COUNTRIES ROHIT KUMAR & ALOK KUMAR TIAS BBA Vth SEM (M) ABSTRACT The following research has been through to clear the challenges faced by the companies in light of customers qualify inevitably, cultures and values. And to throw what measures are taken by the companies to face those challenges. 1. Maslows power structure theory 2. Kano model INTRODUCTION Companies in todays world have to face just about debatable challenges to satisfy customers as their involve are of all age changing, the market they target contains customers of diversified values and cultures. They have to take and market their harvest-festivals according to these diversifications in the necessitate, values and cultures. NEEDS As customers expectations outride to rise, understanding their necessitate is becoming more(prenominal) important than of all time before. Needs refers to the motive behind purchasing a harvesting or service, not the product or service itself. baffle the underlying purchase driver allows an organization to treat diametrical customers differently based on those needs, maximizing the profitability of distributively customer or group of customers. Customers needs are in a hierarchy as condition by Maslow 1.

Biological and Physiological needs - air, food, drink, shelter, warmth, sex, sleep, etc. 2. galosh needs - protection from elements, security, order, law, limits, stability, etc. 3. Belongingness and Love needs - r eerse group, family, affection, relationships, etc. 4. Esteem needs - self-esteem , achievement, mastery, independence, status! , dominance, prestige, managerial responsibility, etc. 5. Self-Actualization needs - realizing personal potential, self-fulfillment, seeking personal appendage and peak experiences. determine & Cultures Though the problem of diversified values and cultures is not new but now it has became more challenging than ever in the light of increasing globalization. We...If you destiny to get a full essay, order it on our website: OrderEssay.net

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